Rack1 LLC said it has acquired all the assets of Xtreme Whitetail Technologies, which manufacturers of whitetail deer attraction products and is currently based in Iowa.


“While maintaining a focus on nutrition, as well as attraction, Rack1’s products promise hunters more encounters with the game they seek,” said Casey Keefery, co-owner of Rack1 LLC. “That’s why we are thrilled to acquire the assets of Xtreme Whitetail Technologies. Their attraction products have helped our deer herd and we look forward to passing this technology to our customers.”


“This purchase demonstrates our commitment to bring to market the best whitetail attraction products possible,” said Chris Keefer, co-owner of Rack1 LLC. “With years of research and development already under our belt, Rack1 will revolutionize the attraction market for the next decade.”