Rab has added Chris Lathrop to its outside sales team to cover New England, noting that his experience establishing the Mountain Hardwear brand will help Rab gain share in the technical outdoor apparel market with specialty retailers.
Chris Lathrop brings decades of valuable experience to Rab. Committed to the outdoor industry since the early 80’s, Chris cut his teeth working in retail and in time transitioned his experience into an independent sales rep role. In 1993 he started his own sales agency, Lathrop Associates LLC, where he played a key role in the founding and pioneering of the Mountain Hardwear brand.
“We are thrilled to have snagged Chris. His experience in the development and growth of Mountain Hardwear will be extremely valuable as we work to make the Rab brand known to the US market.” said Rab CEO Matt Gowar, adding that “Lathrops support in New England will help put Rab on the map.”
Lathrop glows at the idea of joining a growing brand on the bottom floor. “In a business climate where many retailers are finding their way back to their roots of specialty retail, Rab, with its function focused and beautiful products, is perfectly positioned to become a core specialty brand here in the U.S. My passion has always been to grow and communicate a specialty brand story through its products so… this is going to be a lot of fun!”
The Rab brand continues to grow at a rapid pace in the North American market with product showing up in more and more specialty retailers.
