Pvolve signed its first franchise agreements in the Las Vegas suburbs. Jennifer LaFrance, a business leader in Vegas and a lifelong fitness enthusiast and 16-time marathon finisher, will open two new studios in the Summerlin and Henderson neighborhoods, marking the brand’s entry into the Nevada market.
“Fitness has always been an essential part of my life,” said LaFrance. “Pvolve’s science-backed, low-impact method aligns perfectly with my personal wellness goals, and I’m thrilled to bring this empowering approach to the Las Vegas community.”
Once open, the Summerlin and Henderson locations will offer residents access to Pvolve’s workouts and hybrid membership options.
“Vegas is a dynamic, fast-growing city hungry for innovative fitness experiences, and Pvolve is uniquely positioned to deliver just that,” said Julie Cartwright, president, Pvolve. “Jennifer LaFrance’s combination of business acumen, ambition and community ties gives us tremendous confidence in our impact here. With her leadership, this studio will bring a smarter way to strengthen the body for a better life.”
Image courtesy Pvolve
