Puma has appointed Anne Putz as senior director of Corporate Communications, effective immediately. In this role, she will lead the company’s external and internal corporate communications and serve as its spokesperson.
Putz reports directly to Puma CEO Arthur Hoeld.
Born in Luxembourg, Putz has more than 25 years of experience in international corporate communications and has held leadership positions in various industries, where she developed and implemented strategic communications concepts. Among others, she has worked for Adidas, Neckermann.de, logistics company GLS, technology group GEA, and, most recently, Heraeus Precious Metals.
Putz began her career as a journalist at Bloomberg News.
“With Anne, we have an expert on our team who will bring new energy and perspectives to Puma’s corporate communications,” said Hoeld. “Given her excellent network and many years of experience, I am convinced that she is the right person to further develop external and internal corporate communications during this important phase for our company.”
“In times of change, clarity, consistency, and credibility in communications are essential,” said Putz. “Together with my team, I look forward to strengthening trust among internal and external stakeholders and contributing to positioning Puma as one of the world’s top three sports brands.”
Putz succeeds Kerstin Neuber, who left the company at the end of 2025.
Image courtesy Puma
