PUMA announced the signing of women’s soccer star Natasha Kai. The brand will serve as Kai’s official supplier for footwear, apparel, and accessories both on and off the field; Kai will also be featured in PUMA’s football and fitness marketing campaigns and, because of her crossover appeal, be incorporated into the brand’s lifestyle activities as well.
“Not only is Natasha one of the most talented female players in the game, she’s also a wonderful fit for the brand,” said Jay Piccola, president and general manager of PUMA North America. “She’s bold, she’s colorful, she’s dynamic, and she does things differently in the same way that we strive to. When Natasha steps on the field, everyone takes notice.”