Puma Selected as Official Sportswear Partner for the 34th America’s Cup

Puma has signed on as the America’s Cup sponsor. Puma will provide America’s Cup-branded merchandise starting during the America’s Cup World Series in Cascais, Portugal this month.

The deal continues through to the final America’s Cup races in San Francisco in 2013.

Puma joins Louis Vuitton among high profile sponsors of the competition.

Puma started designing for the sailing industry in 2008 when it began a line of performance and lifestyle footwear, apparel and accessories named Puma Ocean Racing.

Puma Selected as Official Sportswear Partner for the 34th America’s Cup

SGB Executive

EXEC: Osprey and Hydro Flask Both Expanding Product Ranges and Distribution

EXEC: Johnson Health Tech Retail Finalizes Bowflex Acquistion

EXEC: Shimano Q1 Sales Down 20 Percent on Continued Bikes and Fishing Weakness

Agilitas Sports Inks Lotto Brand License for India, Australia and South Africa

Report: 17 Million Canadians Consider Themselves Fans of Women’s Sport

EXEC: Nike, Inc. Outlines Two-Phase Plan to Cut 740 Positions at Beaverton HQ

EXEC: Gildan Changes Up Board Structure, Offers Board Slate for May Vote

EXEC: Vista Outdoor Re-Engages with MNC Capital on Potential Buy-Out Interest

EXEC: Sports Footwear Shipments Fuel Growth, Cut ASPs for Stella Int’l in Q1

EXEC: Saucony, Merrell and K-Swiss China Retail Partner Sees Slower Q1 Growth

EXEC: Anta Sports Sees Fila Brand Q1 Retail Sales Trend Moderating from 2023

StockX: Fakes Were 19 Percent of Rejected Sneakers Over Last 12 Months

EXEC: Giant Group Posts 20 Percent Sales Decline in First Quarter

EXEC: Under Armour’s HR Chief and DEI Leader to Exit Company

EXEC: Dr. Martens Names New CEO as Wilson Enters Final Year in the Role