The launch party for Puma’s customizable lacing system was headlined by Usain Bolt and hosted by creative partner YesJulz.

Writer: Carly Terwilliger

Puma brought out the big guns for its Netfit unveiling in New York in early May. Usain Bolt, the world’s fastest man, was joined by performers from the New York City Ballet, reggaeton artist and producer Yandel, soccer player Bradley Wright-Phillips and soccer freestylers Lisa Freestyle and Easy Man at a swanky event hosted by creative partner YesJulz.

Netfit, a customizable lacing system, enhances fit and support by combining a high grade engineered net with form-fitting base materials. Guests at the party had the opportunity to head into the Netfit Lacing Lab where they laced their own shoes to express their style.

From track to gym to street, Netfit Technology will be featured on several shoe models including the Ignite Netfit, Tsugi Netfit and 365 Ignite Netfit, among others. The innovation and performance teams at Puma have developed five different lacing options to provide guidance, but “the possibilities to lace are endless,” said a Puma representative.

Photos and video courtesy Puma