Puma has appointed Nadia Kokni, most recently at Hugo Boss, as vice president of Global Brand Marketing. Kokni joins Puma’s global leadership team, reporting to Chief Brand Officer Maria Valdes.
Kokni replaces Richard Teyssier, who is leaving the company to pursue other opportunities.
In her new role, Kokni oversees brand marketing strategy and creative direction, as well as integrated marketing and communication globally. Her appointment comes as Puma sharpens its global brand messaging around product icons and innovation.
Kokni has held senior leadership roles at JD Sports, H&M, Adidas, Tommy Hilfiger, and, most recently, at Hugo Boss as senior vice president of Global Marketing and Communications.
“Nadia is a world-class marketing leader with a proven ability to build modern global brands through strategic clarity, creative excellence and cultural relevance,” said Valdes. “Her appointment comes at an important time for Puma as we bring product creation and storytelling even closer together. Nadia’s leadership will help us deliver sharper product narratives, stronger brand heat and deeper consumer connections globally.”
Kokni’s appointment follows the company’s recent consolidation of the Brand Marketing, Product, Creative Direction, Innovation, and Go-To-Market departments into a single global organization led by Valdes.
“I’m delighted to join Puma at such an exciting moment for the brand, it has a powerful heritage and a clear opportunity to lead at the intersection of sports, culture and performance. I look forward to working with Maria and teams around the world to deliver bold, meaningful storytelling that inspires consumers and accelerates Puma’s next phase of growth,” said Nadia.
Images courtesy Puma
