Puma appointed Philippe Bocquillon, 50, general manager Puma China. He succeeds Nicole Au, 41, who joined PUMA in 2009 and leaves the company to pursue new career opportunities.
Bocquillon, shown at right, joins the Asia-Pacific management team and will be responsible for optimizing the efficiency of PUMAs business model in China, one of fastest growing and strategically important markets globally. Based in Shanghai, Bocquillon reports to Ludovic Manzon, General Manager Asia-Pacific and Japan.
Bocquillon, who is of French citizenship, has a profound knowledge of the sports and fashion industry as well as a unique understanding of the Chinese market. Before joining PUMA, he has held leading positions at Adidas since 2004, most recently as senior vice president of sales of Adidas Greater China.
Prior to this, Bocquillon gained valuable experience in the wine and spirit as well as watch and jewelry business units at LVMH Group as trade marketing and country manager. Bocquillon graduated at the Institut Supérieur du Commerce in Paris and holds an Excecutive MBA from INSEAD, Singapore.