Puma has extended a longterm licensing contract for socks by PUMA with Dutch company Dobotex, the current manufacturer of PUMA socks, as of January 1, 2009. The new licensing deal excludes the United States. In addition, PUMA and Dobotex signed a new licensing contract for PUMA bodywear with the first collection coming into PUMA own stores by Spring/Summer 2009.
“Dobotex is a true product expert and well respected company in its field of activity and we are very excited to extend the license agreement in geographical spread and product development,” said Jochen Zeitz, Chairman and CEO of PUMA.
PUMA and Dobotex have been in a successful partnership since 1997 with Dobotex producing PUMA socks. Under this agreement, PUMA socks have become the market leader in the sports socks category in Europe in recent years.