Puma has reimagined the DNA of the Speedcat, bringing a fresh take on an iconic design, with re-tooled silhouettes available on December 4, in three distinct models — the Speedcat Wedge, Speedcat Ballet and Speedcat OG.
The marketing campaign frames the Speedcat as the “lead actor reborn on a stage with a stylist, a ballet dancer, and a photographer, each “moving and performing with a freedom that mirrors the Speedcat’s sleek and unmistakable design.”
Known for defying industry norms, Lea Waldberg (stylist and founder of Leawald, the slow-fashion brand, based in Paris), Renata Kats (an independent photographer and artist based in Paris) and Madeline Woo (principal dancer with the San Francisco Ballet) show how the Speedcat “emboldens their sense of personal expression, taking inspiration from the blank space surrounding them and transforming it into a unique visual statement.”
What begins as a neutral space “evolves into a creative space with no boundaries, only starting points.” The Speedcat comes into focus, “grounded in heritage, yet fluid enough to adapt to any style, any movement, any stage.” Worn by each creator, but “personified, unlocking the blank slate of creativity in those who step into it.”
With this campaign, Puma also turns the page to a new chapter: “the reintroduction of the Speedcat Wedge, pulled from the company’s archive, with a concealed heel that elevates the shoe’s proportions.”
The collection also includes the new Speedcat Ballet, which evokes the feel of ballet flats and features an updated strap closure.
Lastly, the Speedcat OG is shaped after the original, archival 1999 Speedcat. The trio is brought together with a brown suede, with contrasting metallic grey hits.
The collection also includes a new Speedcat Premium and Speedcat Ballet, rendered in soft brown suede with silver metallic accents.
Images courtesy Puma
