Puma Canada to Roll Out Shops Inside The Bay

Puma Canada will launch Sportlifestyle shops in 10 of the most prominent Bay locations across Canada beginning this weekend.

The Puma Sportlifestyle shops, featured in both the Men's and Women's departments will feature highlighted and unique collections of apparel and accessories, presented in an exciting new shop design concept that accentuates the colour, fun, innovation and inclusiveness that benchmarks the Puma brand. The shops will vary from 250 to 500 square feet in each department and will create a contemporary visual shopping experience consistent with The Bay's own transformative approach to lifestyle and fashion retailing.

The Puma Sportlifestyle shops will launch in locations that include Toronto's flagship Queen Street store, Montreal's heritage Ste Catherine Street store, along with high profile stores in Calgary, Edmonton, Ottawa, Mississauga and 4 other doors across the country.

To coincide with the launch of the Puma Sportlifestyle shops, PUMA Canada also confirms that it will launch the Sportlifestyle footwear collections in selected Bay locations across the country this spring, and to look for announcements of several exciting exclusive footwear collections with The Bay in upcoming months.

“Puma Canada is thrilled to have the opportunity to introduce our brand into The Bay this Spring and is very proud to be a part of the exciting evolution of their shopping experience. In our mission to become the most desirable and sustainable Sportlifestyle Company, developing a brand presence in Canada's legendary retailer is both a major asset and strategic benchmark. We are very pleased with their commitment to Puma and will both benefit from the investment”, states Ritch Benford, Sr vice president, Puma Canada.

“We are delighted to partner with Puma on such an exciting initiative and offer our customers an enhanced experience when shopping the collections of this Sportslifestyle brand,” says Wayne Drummond, SVP Hudson's Bay Company. “These shops fit perfectly with The Bay's approach on lifestyle and fashion retailing and we are delighted to bring them to The Bay this Spring.”