Position Summary:

Assist with supporting Corporate Communications public relations initiatives, including media relations, marketing project support,community relations activities and various other communications projects in relation to the Dunham, PF Flyers and Aravon brands. Assist with the
product placement program, on-going editorial outreach, competitor research, editorial placement organization, product/event press releases and special events. Will be focused on supporting the Dunham, PF Flyers and Aravon brand initiatives.

Job Responsibilities:

  • Assist in developing and executing communication strategies for each
    brand.
  • Manage the product placement program to respond to media requests and secure placement of Dunham, PF Flyers and Aravon product in reviews and related editorial features.
  • Oversee the Dunham, PF Flyers and Aravon's shoe/apparel sample inventory.
  • Execute quarterly footwear/apparel product press release/press kit development and distribution.
  • Interface with product managers, PR agencies and other departments to develop and execute public relations activities to support the key corporate, marketing and sales initiatives as well as other general
    communications projects.
  • Cultivate relationships with editors at target publications; secure meetings via annual trade shows and other press events.
  • Maintain and update comprehensive press contact database, both traditional and on-line.
  • Monitor and track all press coverage. Oversee development and distribution of quarterly “In the News” and year-end press summary booklet.
  • Support the Public Relations Specialist with all public relations and corporate communications activities.
  • Assist in managing media relations section on each brand's website to ensure current and accurate information. (www.dunhamfits.com,
    www.pfflyers.com, www.aravonshoes.com)
  • Gift certificate creation and fulfillment for
    events/sponsorships/charities/media relations.

Qualifications:
B.A. degree in related field. A minimum of two years of consumer public relations experience required. Knowledge of, or experience in, working with publications and journalists. Candidate must be deadline oriented and
able to manage multiple projects simultaneously. Candidate must have solid oral and written communications skills, including specific writing experience. Candidate must be energetic, have a positive “can do” attitude
and experience working in a team environment. Position will include
domestic travel.

Contact: Dan Benson
Hr4boston@newbalance.com

We are an Equal Opportunity Employer.