Samsonite LLC has signed a new multi-year license agreement with U.S-based PS Brands for the company to produce High Sierra casual, outdoor and performance socks in the North American market. The High Sierra performance sock collection is expected to be available this summer at various retail outlets in the U.S. and Canada.
“PS Brands is the perfect group to help us bring the High Sierra brand to the marketplace,” said Dawn Sicco, VP and General Manager of High Sierra. “The company is a true leader in the sock category, with a respected management team and strong retail relationships and we see a very positive future in this new partnership.”
“Historically, the High Sierra brand is synonymous with outdoor products and has always been dedicated to creating high-performance backpacks and luggage,” said Elie Levy, CEO of PS Brands. “We look forward to continuing that trend with our sock products. We are excited to maximize on the brand’s current momentum in the marketplace and grow this new category.”
High Sierra, which designs outdoor lifestyle gear, was acquired in 2012 by Samsonite IP Holdings S. à r.l. In the same year, High Sierra formed a design partnership with the Chicago-based CITYPAK Project [501(c)(3)] to create purposeful, utilitarian backpacks for the homeless. High Sierra is also proud to be the Official Bags supplier to the U.S. Ski, U.S. Snowboarding and U.S. Freeskiing teams.
PS Brands, LLC, is a leading designer, manufacturer & importer of private label, branded and character family socks and related accessories. The company also licenses such brands as Oilily: Sport Essentials, Northwest Trails, Fila, Head, TapouT, Mongoose, Schwinn, Southpole, Pro Player, Hind and Manchester United.
