ProLink Solutions will open an office in the United Kingdom to serve markets in England, Scotland, Ireland and Wales.

Ian Church will oversee the wholly-owned subsidiary of ProLink Solutions as managing director and VP. He will be responsible for all system sales as well as service and support for ProLink’s existing footprint of more than 120 golf courses within the territory. Staff will include sales representatives, service and support professionals working from ProLink’s first office outside the United States.

Together, England, Scotland, Ireland and Wales form the world’s largest golf market outside the U.S. ProLink’s technology has been adopted by many of the region’s courses, including 2006 Ryder Cup host the K Club (Ireland), the 28 properties of Crown Golf, and Roxburghe Golf Course (Scotland), ranked among the country’s top five inland layouts.

Church brings extensive experience in the international golf industry to his new role. He previously held management positions with American Golf at properties in Texas and England. He also has held posts in Essex, Eng.,the Algarve, Port. and Wales. Church’s background includes marketing positions with Hewlett-Packard and General Electric.

“It is a great honor to head up a new organization in a rapidly growing segment of the golf market,” Church said. “ProLink’s global presence and leadership form an outstanding platform on which to build and grow the business.”

Added Patrick Parenti, ProLink’s SVP of international sales, “Our existing customers will benefit greatly from ProLink’s ability to directly serve England, Scotland, Wales and Ireland, where we anticipate continued rapid expansion of our GPS system. ProLink’s global advertising partners may also gain access to the extensive ProLink Network throughout Europe.

In addition, ProLink has secured the services of DNA Technologies to supply technical support to ProLink’s course partners throughout England, Scotland and Ireland. Technicians from DNA will visit each course in the coming months, free of charge, to ensure their ProLink GPS units are operating properly. Courses will have the option to enlist DNA’s services after the initial site visit.

ProLink also has partnerships with distributors in France Spain and Portugal.

Its system is now featured at more than 700 golf properties on five continents; more than 600 of these courses are equipped with media-ready systems to support on-screen content and advertisements.