Product Architects, Inc., maker of the Polar Bottle insulated sport water bottle, has hired Mike Goldberg as sales associate and Montana Marsden as accounting manager.


“Business has been good, and we’re ready to take it to the next level,” said Judy Amabile, president of Product Architects. “These are new positions we created as part of a strategic growth initiative.”


Goldberg comes to Polar Bottle with more than six years of retail and sales experience in the outdoor and advertising industries. He most recently worked at giantnerd.com, an online social shopping community focused on outdoor gear. He has also worked as a ski patroller, fly fishing guide and snowcat guide.


Goldberg is using his retail and sales experience to help expand Polar Bottle’s retail network.


“I’m thrilled to be working for Polar Bottle because I love the product,” said Goldberg. “I look forward to helping get Polar Bottle into more retail stores.”


Marsden recently graduated from the University of Utah School of Business with a B.S. in entrepreneurship. In addition to his accounting duties, he is evaluating future business opportunities for Product Architects as a member of the in-house product development team.


“This is an exciting opportunity for me,” said Marsden. “I am able to apply what I learned in school while also contributing to a great product and team.”


These new hires bring the company’s full-time staff to 34.


Product Architects, Inc.-a woman-owned company headquartered in Boulder, Colorado-invented Polar Bottleinsulated sports water bottles. Avid cyclists Robert Heiberger and Judy Amabile founded the company in 1994 out of a desire to create a bottle that would keep liquids cool. Combining Robert’s mechanical engineering background and Judy’s business acumen, the duo created the Polar Bottle, which is now sold in more than 30 countries.