Naxicap Partners, a European private equity firm, has reached an agreement to acquire Stromer, the Swiss e-bike brand.

Terms were not disclosed. The transaction is subject to customary approvals.

Stromer was founded in 2009. It merged with BMC in 2011 and then with the new investment it separated from BMC in 2016.

“Over the last three years, we have created the infrastructure to rapidly and consistently scale our business model,” said Stromer CEO Jakob Luksch. “In Naxicap Partners we have found a partner who not only shares our passion for premium products but will also add significant value with their network and expertise in our core market Europe.”

Peter Pergovacz, managing partner, Naxicap Partners in Germany, added: “I am equally impressed by the technology as with the achievements Jakob Luksch and his team have reached over the past years. Our goal is to set the course for further strong growth in existing markets while also facilitating the expansion into additional markets. We particularly look forward to supporting Stromer in launching new innovative premium products.”

Stromer is headquartered in Oberwangen near Bern and manufactures all its products in Switzerland. It employs about 140 people. Stromer manufactures Speed Pedelecs in the U.S., Germany, France, Belgium, Switzerland, Canada, Denmark, and the Netherlands. Over 50,000-speed Pedelecs are registered through the Stromer Omni app which serves as a digital vehicle key and compiles driving statistics.

Photo courtesy Stromer