Princeton Tec expanded its sales team in an effort to support their growing bike lighting division.
“The line has been well received by both retailers and consumers”, said Dave Cozzone, National Sales Manager for Princeton Tec, “so the need to expand our sales force to service our cycling retailers is imperative.”
The company has hired Glen Mako of Mako Marketing to handle their cycling retailer sales in Southern California. “Glen comes to us with over ten years of experience as well as the skill and expertise to provide our bike division with excellent sales support,” said Cozzone.
Tom Jackson of Broad Street Sports has a solid reputation in the cycling retailing industry and he will join the Princeton Tec sales team to cover the Northern California territory. “Tom understands our dealers needs and his efforts will have a strong impact on the growth of our brand in this region,” said Cozzone.
Ned Johnson of YPS Inc. will be servicing the Pacific NW. With over 40 years of experience in the outdoor industry at both wholesale and retail levels, the YPS group is ideally positioned to assist in driving the growth of the Princeton Tec brand in this market. “Johnson has a perfect understanding of our brand, the market, and the consumers, we view his appointment as a great asset for our company,” said Cozzone.
