Tennis equipment manufacturer Prince has selected Schafer|Condon|Carter (SCC) as its new consumer branding agency after an agency review.
SCC will be responsible for adding creative and strategic value to all consumer and trade marketing efforts on behalf of the Prince Tennis brand including planning and insights, advertising, digital, retail marketing, and dealer communications. Initial work will focus on creating strong consumer connection to Prince's breakthrough EXO3 racquet technology and entire performance racquet line.
“Schafer Condon Carter showed to be the most strategic thinkers with creative expertise and integrated capabilities best suited for our business,” said Zach Perles, vice president of global communications for Prince Sports, Inc. “Prince has a long legacy of game-changing innovation and is a great brand with great products and great people. In SCC we've found a partner who we believe will help to combine these three attributes in the most meaningful way to create a powerful, contemporary connection with players around the globe.”
“Just as Prince has helped some of the best athletes in the sport achieve extraordinary results on the court, we look forward to helping the team at Prince unlock the brand's unlimited potential and win in market,” said David Selby, president of SCC.
