PrimaLoft promoted Nick Martin and Victoria Lee to new roles in its marketing department.
 
Martin will be taking the role of product marketing associate, and Lee will now serve as sales and promotion associate.
 
“Im proud to announce the promotions of Nick Martin and Victoria Lee,” says Mike Joyce, President & CEO, PrimaLoft, Inc. “They have continued to illustrate great performance and execution of our brand in todays marketplace. They are integral factors in our brands success and Im looking forward to their continued efforts to grow the PrimaLoft brand.”
 
As product marketing associate, Martin will be responsible for driving outbound marketing activities for all products in PrimaLofts product portfolio.

In her new role as sales and promotion associate, Lee will be responsible for brand development strategy of PrimaLoft in North America.
 
PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft is a leading developer of high performance insulations and performance fabrics that manufactures in the United States, Europe and Asia.