Carl Matthews of Devmark Trading Limited, which is based in Auckland, New Zealand, has secured the rights to represent the PrimaLoft brand throughout the Australian and New Zealand markets.
As part of the partnership, Matthews gains exclusive rights to sell PrimaLoft products, including industry-leading performance fabrics and insulations within the outdoor, fashion, and home furnishings markets, effective immediately. The addition to the sales team marks PrimaLoft’s continued focus on advancing a global business by cementing its representation on a fourth world continent.
Matthews currently serves as the managing director of Devmark Trading Limited, a leading specialist supplier of high-quality, technical performance fabrics primarily for the outdoor industry. For 13 years, Matthews has worked at Devmark Trading to increase supplier awareness through fostering essential relationships with outdoor brands in Australia and New Zealand. He has represented such supplier brands as ASF Group, Mitsui, and Pertex. As a PrimaLoft sales agent, Matthews will work to strategically grow the performance brand within a market widely known for its emphasis on a high-quality, outdoor lifestyle.
“As we continue to expand our business on a global scale, it is imperative to partner with trustworthy sales agents and organizations that we are confident will bring our brand to the next level both financially and geographically,” said Mike Joyce, chief executive officer of PrimaLoft, Inc. “Carl Matthews understands the PrimaLoft brand, as well as our company’s mission and vision, so we are pleased to begin this partnership and are enthusiastic about our future in this new market Down Under.”
