PrimaLoft, Inc. has promoted Fawn Knadler to North American Sales Director, timed with the company’s focus on strengthening and expanding its commercial sales efforts in North America.
“I’m thrilled to step into this new role and continue building strong partnerships with our customers across North America,” said Knadler. “PrimaLoft’s legacy of performance and environmental sustainability aligns perfectly with the needs of today’s market and our rapidly changing industry, and I look forward to helping our North American partners harness the full value of PrimaLoft’s technology.”
Knadler has spent the last half-decade as PrimarLoft’s West Coast territory manager, where she has been responsible for key accounts, including Nike, Patagonia, Vuori, 5.11, Marmot, Vans, and Levi’s. She pairs a knowledge of customer and market needs with an ability to help customers understand PrimaLoft technologies and applications for end users.
“Fawn has not only proven her sales credentials, but also very successfully demonstrated her ability to assume a leadership role within the sales team at PrimaLoft,” said Senior VP of Global Sales at PrimaLoft, Chris Humphris. “We are delighted with Fawn’s contribution to both the sales organization and the wider company’s strategic priorities. For her leadership, her passion, and her innovative vision, Fawn has well-earned her position in this crucial role.”
As North American Sales Director, Knadler will oversee PrimaLoft’s regional sales managers and lead the brand’s sales strategy across the U.S. and Canada. Her background in textile innovation, combined with her passion for the outdoor and action sports industries, makes Knadler a strong liaison between PrimaLoft and its key accounts.
Images courtesy Primaloft/LinkedIn
