Primal Wear unveiled a new B2B website,, as well as its Online Dealer Sales Program.

Navigation improvements allow retailers to easily browse between the company's branded and custom 2011 road, mountain, triathlon, and lifestyle clothing lines. Primal's product line growth is reflected with expanded product content and detailed technology descriptions of proprietary fabrics and chamois designs.

While ordering a given item, the site indicates if it has been carried by the shop before and if order quantities are shippable. The shopping cart is clearly visible on the left side of the screen and indicates items in the cart, quantities ordered, and a running total so buyers can easily manage their purchasing budget.

In addition to the new site, Primal's new Online Dealer Sales Program features no minimum orders, free shipping on backorders, access to Primal Image library, and same-day shipping. Retailers' orders of $500 or more are also shipped for free, and their contact information is automatically added to Primal's online dealer locator.

The new site also provides easy access to Primal's Dealer Custom program, where retailers can purchase custom apparel with no upfront fees and net 30 terms. To assist the process, the site includes a quote request form so retailers can get a quick and accurate order total and projected delivery date.

Notable highlights of the new site include redesigned graphic interface, user friendly shopping cart, inventory verification, downloadable catalogs and product images, comprehensive fit guide for all product categories, women's specific sections, downloadable custom design templates, mobile phone and iPad compatible content.