Gordini, a leader in outdoor accessories and innovation since 1956, announces that John Jackson, widely known as “John J,” has joined the brand’s ambassador team. Based in the Sierras, Jackson joins Julian Carr, Delilah Cupp, Rafael Pease, Celeste Pomerantz and Michael “Bird” Shaffer as a Gordini athlete.
With a career spanning more than two decades, Jackson has helped shape modern snowboarding. From topping podiums to achieving “Rider of the Year” status to features in dozens of snowboarding films, Jackson continues to influence today’s top riders and travel the globe in search of his next big project. His prolific film career includes early breakout parts in “Hifi” (2000) and “The Empire” (2001), as well as an iconic run with Standard Films, Forum, and Brain Farm, with his riding consistently raising the bar. Standout projects like “That’s It, That’s All, The Art of Flight,” and his deeply personal Red Bull series “The Book of John J” showcased not just technical progression, but an evolving relationship with the mountains and the pursuit.
“John J rides at the highest level. He continues to be one of the most relevant and respected riders, even while the sport of snowboarding is ever changing,” said Brett Wagenheim, Gordini marketing director. “His presence on our Gordini Team of athletes is incredibly fitting given his stand-out creativity and authenticity. John has earned a reputation as a rider’s rider: someone who prioritizes his relationships, progress in sport, and respect for the mountains themselves. We are honored that he has officially joined our Gordini community.”
John J currently resides in Verdi, Nevada, with his wife and daughters. His favorite Gordini styles at the moment are the Polar Glove, Front Line Midi and the PYCO socks.
Gordini’s extensive collection of ski, snow, and lifestyle gloves, alongside its award-winning performance socks for skiing, hiking, and everyday wear for men and women, comes in a range of weights and styles.
