New York – October 29, 2025 – Revo, the global leader in high-performance polarized eyewear, takes the stage with The Rolling Stones for an exclusive eyewear collaboration launching today. The partnership fuses timeless rock style and high-performance innovation in a bold collection, creating modern interpretations of classic band imagery and bringing heritage designs into today’s world.
The Rolling Stones x Revo collection kicks off Legends in Sound: a multi-part collaboration among Revo, Universal Music Group (UMG) and Bravado, that will celebrate the artists who shaped culture through music and style. As part of a broader strategic alliance uniting UMG’s iconic artistry with Revo’s heritage of innovation, the series will feature additional artist collaborations designed to both engage longtime fans and inspire a new generation of tastemakers.
The Rolling Stones x Revo collection celebrates decades of the band’s iconic style, channeling the raw energy, attitude, and visual influence that defined rock ‘n’ roll. For generations, The Stones have used eyewear to amplify their edge, mystery, and unmistakable cool. Inspired by archival photos of their most legendary looks, Revo reimagines their timeless style through a modern lens. The collection includes nine designs, including limited-edition collector’s pieces, each named after one of The Stones’ hit songs.
“The Rolling Stones x Revo collaboration isn’t just eyewear. It’s a wearable tribute to one of the greatest bands of all time,” said Cliff Robinson, CEO, Revo. “The Rolling Stones have inspired generations, and their music and style continue to resonate across ages. This collection lets us celebrate that enduring influence in a way fans of all eras can experience and wear.”
The campaign stars Lucas Jagger, son of Mick Jagger and modern style tastemaker, carrying The Stones’ legacy into a new era and bridging generations of music and fashion lovers. Their lasting influence continues to define what it means to be timeless. With this collaboration, Revo celebrates that same spirit of innovation, authenticity, and rock ‘n’ roll energy.
“The Rolling Stones are the epitome of cool, a band whose influence has defined rock and roll for generations,” said Matt Young, President of Bravado, UMG’s industry-leading merchandising and brand management division. “This new eyewear collection from Revo is a stunning tribute to these icons, seamlessly merging innovative design with the style, attitude, and energy that The Stones have been delivering for decades.”
The Rolling Stones x Revo collection features Revo’s signature NASA Light Management System technology, designed to protect, enhance, and transform the way wearers see the world through Revo lenses. Each piece arrives in packaging inspired by authentic Rolling Stones memorabilia, complete with subtle design nods that pay tribute to the band’s storied history. The collection launches October 28, 2025 including limited-edition boxed sets.
