Åre, Sweden (November 7, 2025) – Swedish mountain brand Peak Performance has collaborated with its pro team skier Max Palm for a limited-edition capsule that reimagines the aesthetic potential of ski apparel. By handing the design reins to this highly decorated and art-loving big mountain athlete, the brand is showcasing how far it can push the look and feel of high-performance gear, in and out of the powder.
On the artistic drives behind the collection, Max says: “I wanted to bring something totally new to Peak Performance, and create ski apparel that also has those casual streetwear vibes. One of the most personal pieces in the collection is the long sleeve T-shirt, where I created a special print using some of my favourite photos from past trips – I love how the black and white images really pop with the drawings overlaid on them. The whole collection has turned out crazy cool, and I especially like how you can mix and match the items for your own combinations.”
Here’s your trio of key features from the capsule:
- True to Peak Performance’s design mindset, Max has opted for a bold, eyeball-catching pink colourway for the Max Gore-Tex 3L Ski Shell Jacket. It comes with the best-in-class waterproofing and breathability we’ve come to expect from the brand by utilising industry-leading Gore-Tex Technology in its build.
- The Max Hipe 2L Insulated Shell Pants use Peak Performance’s trademarked 2-layer Hipe fabric for stretch, breathability, and protection against water and wind. Cut wide and covered in Max’s stand-out graphics, they include functional details such as Recco reflector tech, inner leg vents, a ski-pass pocket, reinforced lower legs, and a mesh phone pocket.
- Off-mountain essentials from the capsule bring streetwear hints to end-of-the-day après style and include the boxy-fit coach jacket; a relaxed-fit heavyweight graphic hoodie; a grungy, 90s-style double-layer long-sleeve tee; and a versatile belt for a finishing touch.
The Max Palm capsule releases in-store November 7, 2025.
