The 2026 advertising campaign for adidas Originals Eyewear infuses brand heritage values into the essence of modern culture with a fresh perspective. It ́s not only about gaining better vision, but also about understanding yourself more clearly.
The campaign transforms the identity into a narrative celebrating authenticity and self-expression through a universal language reflected in eyewear with confidence and distinction,true to the brand’s core values. Each frame becomes a tool of empowerment designed to sharpen individual perception and allow the wearer to move through the world with authenticity. At the center of the collection is OR0142, a bold wraparound silhouette inspired by the 2000s and Y2K aesthetics, perfectly blending sport and style and embodying a generation that loves to blur the lines between eras, activities, and cultures. Completing the collection are the new sunglasses OR0143 and optical frames OR5140 and OR5143, all crafted for a strong, versatile identity free of rules or judgment.
Showcasing the essence of adidas Originals Eyewear and the vibrant energy of a constantly evolving culture, the campaign’s creative assets are poised to take the Trefoil narrative to global stages in 2026.
