Alpine Meadows, Calif. – March 26, 2026 – Nocs Provisions, the modern outdoor optics brand reshaping how people experience the outdoors, today announces a new partnership with the National Audubon Society, the iconic conservation organization that has been inspiring birders and protecting birds and the places they need in order to thrive for more than a century. The partnership will help support Audubon’s ongoing work to expand access to birding, protect critical habitats, and ensure birds continue to thrive for generations to come.
The partnership is built around a shared belief in conservation through birding, the idea that creating meaningful, accessible connections with nature fosters deeper awareness, stewardship, and protection of the landscapes we all depend on. By pairing Nocs’ modern, creative approach to outdoor optics with Audubon’s trusted legacy in exploration and conservation, the collaboration aims to bring more people outside, looking up, experiencing nature, and getting involved in efforts to protect the natural world.
“The National Audubon Society’s 120+ years of work to create a community focused on protecting birds and critical habitats is an incredible legacy, and we couldn’t be more honored to partner with the organization. The focus is on meeting people where they are, supporting the birding community, and seeing the excitement grow,” said Chris McKleroy, Founder of Nocs Provisions. “Generations of people respect Audubon, and now there’s a new generation discovering birding and relying on resources and information from Audubon. Through that lens, together we can create awareness of how important it is to protect birds and critical ecosystems.”
For Audubon, the partnership reflects a continued commitment to welcoming a next generation of outdoor enthusiasts that is increasingly curious about birding and exploration, and eager to participate in conservation in ways that feel authentic and accessible.
“At Audubon, we believe it all begins with birds,” said Alan Feldenkris, Chief Communications and Marketing Officer for the National Audubon Society. “Birds serve as symbols and sentinels of the natural world around us. By protecting them and the places they need to thrive, we’re also helping protect people and the planet. Birding is often the first spark that gets people outside and connects them to nature in a way that inspires lasting passions and commitment. This partnership will help bring more people into that connection and ‘moment of discovery.’”
Beyond shared values, the collaboration is designed to drive real impact. Through product collaborations, storytelling, and community engagement, the partnership will help support Audubon’s ongoing work to expand access to birding, protect critical habitats, and ensure birds continue to thrive for generations to come.
