Boulder, Colorado (June 10, 2026) – Paka has partnered with actor, environmental activist and brand ambassador Nat Kelley on a new campaign focused on reconnecting people with the origin of their clothing through natural fibers and transparency.
Kelley traveled to Peru with the Paka team to experience the source of the brand’s Essentials Collection firsthand. The campaign follows the journey of the natural fibers used in the collection from the Andes to the finished product, highlighting the people, landscapes, craftsmanship, and traditions behind the garments we wear closest to our skin. Paka believes that the most intimate layer of our clothing deserves to be the most intentional one, and this campaign brings that belief to life.
“We created the Essentials Collection with the belief that the layers closest to our skin should be natural,” said Paka Founder and CEO, Kris Cody. “Bringing Nat to Peru to experience the source of these fibers firsthand was a powerful reminder of why we started Paka almost 10 years ago: to connect people to where their clothing comes from.”
Kelley, who is Peruvian-Australian and of Quechua descent, brings a personal connection to the campaign’s message of reconnection, responsibility, and awareness, making her an authentic voice for a story that’s rooted in heritage and place.
“The most radical act of self care I’ve ever done was change my underwear to natural fibers,” said Kelley. “Exploring Peru and seeing the journey of these natural fibers, from start to finish, completely changed the way I think about clothing. It reminded me that what we wear connects us to people and places they come from.”
The campaign encourages consumers to take a deeper look at where their clothing comes from and develop a greater connection to the materials and communities behind them. It reflects Paka ’s broader commitment to natural materials, supply chain transparency, and more thoughtful consumption.
Paka ’s Essentials Collection is built around responsibly sourced natural fibers from Peru, like Organic Pima Cotton and Royal Alpaca, chosen for their softness, breathability, and natural performance benefits. The collection includes OCS and Oeko-Tex certified tees and underwear designed to be worn everyday. It prioritizes transparency and a closer connection to the materials worn closest to your skin.
