[Jonesered, Sweden] Icebug continues to develop its running line following last year’s major launch of the Järv trail shoe. This year, the brand is releasing the Myr, which delivers outstanding performance, increased comfort, and maximum grip regardless of the surface. Additionally, best-selling models Eli RB9X, Mosi RB9X, Aura ReWool, Rover2 RB9X GTX, and Järv RB9X will each be available in new colorways.

Myr RB9X – The versatile newcomer with exxceeding comfort
This season’s new release, the Myr trail and gravel shoe, is a more technical version of the Järv. With a fully cushioned sole, high responsiveness, and Icebug’s proprietary RB9X rubber outsole engineered to provide optimal traction in wet or dry conditions, the Myr delivers performance on every run.

  • Climate footprint: 10 kg CO2e per pair, 7 percent bio-based material, 24% recycled material
  • Colors: Triple Blue and Black

Järv RB9X – High-performance trail shoe in new colors – The Järv, newcomer of SS25, is now available in two new colors—a bright Grapefruit/Green and a sleek Black/White option. The combination of the RB9X sole and the aggressive tread pattern provides excellent grip on long runs in challenging terrain. With the Järv, Icebug has also achieved an important goal: to manufacture a running shoe with less than 50 percent new oil as raw material.

  • Climate footprint: 7 kg CO2e per pair, 27% bio-based material, 21% recycled material
  • Colors: Grapefruit/Green and Black/White

Järv Gaiter RB9X GTX – 100% grip. 100 percent waterproof – The Järv Gaiter is the successor to the Järv, designed to handle even tougher trail challenges in all types of weather. With a waterproof GORE-TEX® membrane, the attached gaiter wraps around the ankle to prevent mud, gravel, and moisture from entering the shoe. The result is a secure and stable stride on technical terrain, keeping your foot light and agile with every step.

  • Climate footprint: 9 kg CO2e per pair, 26 percent bio-based material, 15 percent recycled material
  • Colors: IceBlue/Orange

Setting standards for the entire footwear industry
At icebug.com, you can find the brand’s entire collection, along with emission and natural rubber metrics for each model. Among shoe manufacturers, Icebug is one of the only companies reporting on carbon dioxide emissions for all models. The brand continues to actively reduce their climate impact; By 2023, the brand strives to lessen its average of 9.5 kg of carbon dioxide per pair of shoes to 6.4 kg. 

Since fall 2024, the entire collection has been FSC®-certified, and all natural rubber purchased and used comes from responsible production. Icebug is FSC certified with license code FSC-C173562.

Want to know more about Icebug’s sustainability work? Read more here: Shops and shoes that can withstand being seen at the seams