Denver, CO (September 2025) – Helly Hansen, the premium workwear brand trusted by professionals around the world, is excited to announce the launch of its first-ever workwear footwear collection developed specifically for the U.S. market. Delivering the same industry-leading performance and protection Helly Hansen is known for on snow, sea and trail, tradesmen can now be outfitted in Helly Hansen Workwear from head to toe.
After years of research and development, the Workwear collection delivers six new footwear styles, each tailored to a different line of trades and conditions with dialed-in technical details. The new collection is built for those who expect comfort, safety and reliability in every step.
Leading the pack, Helly Hansen introduces the Bifrost Winter Tall Boa HT EH, a rugged, convenient, blizzard-ready boot that’s rated for use down to –40°F. Loaded with unparalleled tech and design guided by professionals working in the Arctic, the Bifrost is engineered for extreme cold and high-performance job sites. Packed with Solarcore Sc_Foam—a thin, soft and flexible insulation based on the NASA developed Aerogel that delivers enhanced thermal performance with less bulk, Helly Tech waterproofing, 400g PrimaLoft Gold insulation, and a Dual Boa fit system that makes dialing in the fit a cinch. At just 25.4-ounces, the Bifrost Winter Tall Boa is incredibly lightweight compared to others in its class. Also available in a non-Boa variation with Composite Toe Protection, this is the winter boot outdoor professionals didn’t know they needed, until now.
Next is the Oslo Hiker Mid (AL) HT EH with Helly Tech waterproofing, Electrical Hazard protection and optional Aluminum safety toe. This model blends outdoor-style and athletic comfort with professional-grade durability and features the HH Aero-Stride nitrogen-infused EVA midsole that’s lighter weight with more cushioning and rebound than standard EVA. Rounding out the new collection, the Barcode Low (AL) EHwith optional Aluminum toe is a low-profile, ultra-functional safety shoe with athletic-quality comfort, also featuring HH Aero-Stride, designed for indoor environments and precision trades like finishing carpentry.
“After years of development and dialing in the high-performance tech specific to each unique style, we are thrilled to see this first-of-its-kind collection come to the U.S. market,” says Gary Porter, Helly Hansen Director, Workwear Footwear. “The quality of materials and attention to safety detail that went into each and every one of these designs is a reflection of Helly Hansen’s professional-level standards and commitment to tradesmen and women across multiple fields.”
Helly Hansen Workwear’s footwear collection promises to set a new standard for performance in footwear for the trades.
