Fieldsheer, a leader in temperature-controlled apparel, announces the launch of Fieldsheer Activewear, a new apparel collection designed to deliver year-round comfort, temperature regulation, and performance for active consumers.
The new Fieldsheer Activewear line represents an evolution of the company’s apparel offerings, replacing much of the existing Mobile Cooling product line while continuing to retain select legacy products (including Hydrologic and Hi-Vis shirts) under the Mobile Cooling brand. The new collection includes men’s and women’s tank tops, short sleeve T-shirts, and long sleeve T-shirts, all engineered to help regulate body temperature in various climates and conditions.
Built from a mix of 92 percent recycled polyester and 8 percent spandex, all shirts in the new line feature DriComfort GEO 365 fabric, a chemical-free, mineral infused technology built into the fabric fibers. This helps the shirts cool skin temperature during warmer weather while offering moisture-wicking, fast-drying, and breathability properties suitable for year-round wear. The shirts also feature UPF50 sun protection for enhanced outdoor performance and comfort.
The new Activewear line also features a new category of apparel built with a premium Nylon/Lycra Sport fabric blend containing 31 percent Lycra spandex fiber for enhanced flexibility, fit retention and durability. The company is branding this category Easy Care, highlighting features such as machine washability, tumble-dry convenience, wrinkle and shrink resistance, and anti-pilling performance. The line includes men’s and women’s athletic pants, athletic shorts, and hoodies.
While the Easy Care products offer a cool-to-the-touch feel, the primary focus of the collection is long-term comfort, versatility, and garment durability. Like the DriComfort products, the Easy Care line includes UPF50 sun protection.
Rounding out the line are three-packs of low, crew, and ankle socks. All socks feature bamboo fibers for moisture wicking, along with cooling and odor-control properties.
While the items in the Activewear line can be worn on their own, many can be layered with Fieldsheer heated gear in the cooler months.
“Consumers today want apparel that performs across multiple environments and seasons while also being easy to maintain and comfortable enough for everyday use,” according to Patrick Deighan, Fieldsheer Director of E-Commerce and Marketing. “Fieldsheer Activewear was developed to meet those expectations with products that combine temperature regulation, technical performance, durability, and convenience.”
The new Fieldsheer Activewear collection will be available through Fieldsheer as major retailers including Kohl’s, Target, Walmart, Home Depot, and Acme Tool.
