Fieldsheer, a leader in temperature-controlled apparel, announces the appointments of Michelle Silversides as Director of Global Sales and Christian Norman as Eastern Sales Manager, reinforcing the company’s commitment to supporting customers and driving continued growth across North America and international markets.
Silversides joins Fieldsheer with more than two decades of experience leading sales organizations, managing major retail and distribution accounts, and developing strategic growth initiatives across domestic and international markets. Throughout her career, she has built high-performing customer relationships, expanded distribution channels, and delivered sustained revenue growth across multiple consumer product categories.
As Director of Global Sales, Silversides will oversee Fieldsheer’s worldwide sales strategy while working closely with distributors, retailers, and sales partners to strengthen customer engagement and accelerate market expansion. She will also manage key Midwest accounts as the company continues to grow its sales organization.
Norman joins Fieldsheer as Eastern Sales Manager, bringing more than 15 years of experience in apparel and consumer products sales leadership. His background includes growing national brands, expanding multi-channel distribution, developing private label programs, and building long-term partnerships with retailers across the United States.
Throughout his career, Norman has consistently driven revenue growth by combining strategic account management with deep industry expertise. In his new role, Norman will lead sales activities throughout the Eastern United States, working closely with distributors and retail partners while helping customers identify the products and programs that best meet their needs.
“Michelle and Christian both bring an exceptional combination of industry knowledge, customer focus, and proven sales leadership,” said Mark Gandy, President and CEO of Fieldsheer. “As demand for our innovative apparel technologies continues to grow, expanding our sales leadership team ensures we’re well positioned to provide the level of service, responsiveness, and partnership our customers expect.”
The appointments reflect Fieldsheer’s continued investment in building a world-class sales organization as the company expands its portfolio of heated, cooling, and performance apparel technologies for consumers and professional markets. Visit the website here.
