Prana celebrated their newest location in Palo Alto with the local community, brand executives and ambassadors at Town & Country Village on Saturday, Oct. 10th.
 
“Palo Alto is full of exciting energy and new ideas,” said Prana CEO, Scott Kerslake. “We are thrilled to join the vibrant local community and connect with both our loyal and future customers.”
 
The grand opening event was a full day of celebrating, with free giveaways, special discounts and door prizes for the first 100 attendees. Prana ambassadors and professional surfers Nole Cossart and Kelly Potts were both in attendance as well.
 
“We can really bring the brand to life at our new location in Town and Country Village,” continued Kerslake. “Not only can customers come in to see the details behind our products, they can also learn more about our sustainability practices and get styling advice from our staff.”
 
The Prana store in Palo Alto is located on the corner of El Camino Real and Embarcadero Road.  
 
Prana clothing is designed in Southern California and sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the U.S., Canada, Europe and Asia. It is owned by Columbia Sportswear Company.