PRADCO Outdoor Brands (POB), a manufacturer of hunting and fishing products, has announced the opening of a centralized distribution center in Calera, Alabama.
Distribution of all PRADCO Outdoor Brands' products, including 21 brands under PRADCO Fishing, Moultrie cameras and feeders, Summit Treestands, Knight & Hale game calls, Code Blue scents and attractants, and Wingscapes cameras and bird feeders, will be moved to this new 263,000-square-foot distribution center May 5, 2014.
“This is going to bring tremendous value and benefits to our customers,” said PRADCO President Ron Ten Berge. “The opening of this state-of-the-art distribution center means one order, one shipment, one invoice for all our branded products to retailers worldwide.”
According to Berge, manufacturing and operations will continue at two key locations, Fort Smith, Arkansas (PRADCO Fishing) and Decatur, Alabama (Summit and Knight & Hale). Code Blue manufacturing will move to Fort Smith as part of the POB expansion.
“We are very committed to U.S. manufacturing in Fort Smith, Arkansas and Decatur, Alabama,” said Berge.
In addition to the consolidation of the distribution for all PRADCO Outdoor Brands products, the company announced the opening of a new corporate office in Birmingham, Alabama.
“The senior leadership team will be joined by brand managers, marketing managers and support staff,” said Berge. “We are excited about the opportunity not only to consolidate our management team, but also the ability to communicate and collaborate at a high level.”
PRADCO Fishing management and key personnel will remain in Fort Smith, Arkansas. “We will continue to have a strong manufacturing footprint in Fort Smith,” said PRADCO General Manager and Vice President of PRADCO Fishing Bruce Stanton. “We will also drive our research and development efforts here and continue to collaborate with POB headquarters to build world-class fishing brands.”
