Protect Our Winters (POW), with founding partner 11th Hour Racing, is expanding its advocacy network with the launch of the POW Water Alliance, a new initiative that brings athletes, creatives, scientists, and brands from water-based sports and communities together to initiate “climate action and strengthen the intersection of advocacy, sport and science for greater impact.”
“POW is thrilled to be partnering with 11th Hour Racing in the expansion of our Alliances to launch POW Water,” said professional snowboarder Jeremy Jones and founder of POW. “Much like those who explore our planet’s mountains and trails, those who recreate on rivers, lakes, coastlines, and oceans carry powerful stories and deep passion that can shift the climate conversation. Beaches, reefs, and waterways are seeing the impacts of climate change coast to coast and are reshaping recreation, livelihoods, and entire communities. POW’s proven model of community leader–driven culture change, policy advocacy, and movement building presents a significant opportunity in water-based communities. This is a pivotal moment to leverage our strengths in the water space and expand our impact.”
The newly formed alliance launches with an initial group of representing surfing, sailing, angling, whitewater paddling, and rowing, including: Hilary Hutcheson, Montana-based fly-fishing guide and conservation leader; Eeland Stribling, wildlife biologist; Francesca Clapcich, Olympian, pro offshore sailor, and 11th Hour Racing sponsored athlete; Christine Cavallo, U.S. national team rower and UN climate communicator; Liz Clark, solo sailor and surfer exploring sustainable living at sea; Mario Ordoñez-Calderón, surfer and co-founder of Un Mar de Colores; and Cliff Kapono, prof surfer and PhD chemist.
They are joined by creatives and scientists, including surf photographer Morgan Maassen, climate artists Jill Pelto and Meg O’Hara, and marine scientist Shawnee Traylor.
“The Water Alliance builds on a proven model of uniting trusted messengers to influence culture and policy and reflects 11th Hour Racing’s broader commitment to accelerating ocean and water health through strategic partnerships, innovation and storytelling,” shared Jeremy Pochman, CEO and co-founder of 11th Hour Racing. “We are scaling that impact across new communities all united by their connection to water and their determination to protect it. By co-developing this initiative with POW, we’re helping to shape a new narrative, one that links water, land, climate, and community in pursuit of a more sustainable future.”
Image courtesy 11th Hour Racing
