Specialty ski apparel brand Powderhorn announced the addition of Dahl Sales to cover the New England territory, including Maine, Vermont, New Hampshire, Rhode Island and Massachusetts.
Dahl Sales, managed by Ivar Dahl, former two-time NCAA All American ski racer for the University of New Hampshire, and with sales associate Dan Mitchell, the two will be partnering their efforts to sell and promote Powderhorn within specialty retailer shops across New England.
“Ivar's exceptional track record combined with this group's undeniable passion for skiing really makes them the perfect match for Powderhorn,” said Doug Saunders of Powderhorn USA. “They understand specialty retail and with the momentum we have heading into this season, they'll definitely amplify our efforts to make Powderhorn one of the strongest specialty ski apparel brands in North America,” added Saunders.
With more than 14 years of experience in sales, marketing and product development in the snowsports business, Dahl Sales is no stranger to the world of specialty retail, and also represents other industry brands: Tecnica, Blizzard Skis and Shred/Syletech Optics and Protection.
“As a lifelong skier, it's easy to relate to the magic and mystique of the Powderhorn brand and the more you look at the current selection at specialty retail, it's clear to see there's nothing else out there quite like it. We see a lot of opportunity in the marketplace for Powderhorn, and we're eager to capitalize on it,” said Dahl.
Powderhorn recently relocated its warehouse and distribution to a more centralized location in Denver, CO with main sales offices in adjacent Lafayette, CO.