PopStroke Entertainment Group, the miniature golf entertainment concept, has appointed Matt Corey to the new role of chief growth officer.
PopStroke, owned by Greg Bartoli, Tiger Woods’ TGR Ventures and TaylorMade Golf Co., said the role marks a “deliberate move to bring focused executive leadership to the pillars driving PopStroke’s next chapter through revenue expansion, brand and partnership development, and market growth.”
The announcement comes as PopStroke reaches 21 venues nationwide, with three additional locations slated to open this year and continued expansion into new markets. The brand is also rolling out key consumer initiatives, including a senior membership program, summer pass and expanded weekly specials across all venues.
“As we look at where PopStroke goes next, we are focused on redefining what a golf entertainment brand can be for guests and partners alike,” said Bartoli. “We have built something that resonates across 21 venues, and the trajectory ahead is strong. Matt brings 30 years of building brands, growing audiences and opening new revenue opportunities. His leadership will help us push further into new markets and partnerships and ensure we deliver long-term value at every level of this business. We are excited to have him on board, and I’m looking forward to what we build together.”
Corey has spent his career at the intersection of golf, sports, entertainment, and experiential retail. He has served as CMO at the Tampa Bay Lightning, the PGA Tour, and PGA Tour Superstore, with earlier experience at The Home Depot. As CMO of the Lightning, Corey grew the franchise’s fan base through content-driven storytelling and performance marketing.
As a member of the executive leadership team reporting directly to Bartoli, Corey will lead PopStroke’s growth across revenue, brand marketing, and new markets, with a focus on local market activation, digital and social engagement and community programming.
“I’ve been fortunate to have worked across retail, sports and entertainment, and PopStroke sits right in the middle of all three,” said Corey. “This brand has built a fun and unique experience that genuinely resonates with people. The product is strong, the growth is real, and what’s possible from here is extraordinary. I’m looking forward to helping build the engine that takes us further.”
Images courtesy Popstroke
