Pony,
the athletic footwear brand, has teamed up with Keep A Breast
Foundation with the “Check Your Self” Collection to raise breast cancer
awareness and prevention amongst young women. The collection will be
exclusively available at The Finish Line.
Designed by artist and Keep A Breast supporter Pepa Prieto, $3 from the
sale of each shoe from PONY's new line will be donated toward the
organization. The “Check Your Self” Collection retails from $50.00 to
$75.00 and will be available exclusively at The Finish Line stores
beginning August 1, 2009.
“PONY is a globally influenced brand and that is why we were drawn to
Keep A Breast because of their position as a leader in raising breast
cancer awareness amongst youth on a similar worldwide scale,” says Tess
Passero, Marketing Coordinator of PONY. “Their active role in
proliferating this significant objective through art, music, fashion
and sport, integrates well with Pony's current efforts to educate young
teens about issues involving their generation.”
“We are thrilled to broaden our important message to young women
through this unique and significant collaboration with PONY, and are
tremendously grateful for their support and generosity,” says Keep A
Breast co-founder Shaney Jo Darden. “Pepa Prieto has skillfully created
a fresh and colorful line that will surely resonate with our target
demographic.”
