Point6, makers of premium merino wool socks, will sponsor the 2nd Annual Pedal the Plains Bicycle Tour.

Pedal The Plains (PTP) is an initiative of The Denver Post, The Office of Governor John Hickenlooper, the Colorado Tourism Office, and the Governor’s Office of Economic Development and International Trade. The route highlights the agricultural roots and frontier heritage of the Eastern Plains of Colorado, and creates an opportunity for cyclists to experience the culture, history and landscape of Colorado’s plains communities.

Scheduled for Sept. 20 – 22, 2013, PTP is a three-day ride averaging 30 to 70 miles per day, in addition to a challenging Century Ride for seasoned cyclists and a family-friendly loop ride for novices. In addition to providing its performance merino cycling socks for sponsors and volunteers, Point6 will be onsite throughout the weekend cheering on participants and offering discounted pro sales for spectators and participants.

“We are grateful to have Point6 join us again this year,” states Chandler Smith, Tour Director. “Our volunteers rave about Point6 socks, and it’s nice to be able to give something back for their efforts in making PTP a success.”

Whether logging miles on the road, cyclocross racing or tackling challenging singletrack in the backcountry, all Point6 cycling socks are engineered with minimal-to-no cushioning for a performance fit and maximum comfort during long rides. Arch and Achilles brace support cradles the foot without impairing circulation, while ventilation panels enhance breathability for long rides in the heat. Every detail is meticulously constructed to prevent hot spots, blisters and swamp foot.

“We’re excited to show our support for Pedal the Plains again this year,” notes Peter Duke, CEO with Point6. “Merino is proven as an excellent performer for cyclists in any climate thanks to the natural temperature stabilizing properties of wool, and we hope our cycling socks will help enhance the experience for everyone at the event.”

Proudly made in the USA, Point6 exclusively uses 100-percent compact spun merino yarns and the highest quality merino wool, combined with advanced knitting and sock construction techniques, for products of the utmost quality, comfort and durability.

Proceeds from Pedal The Plains benefit The Denver Post Community Foundation in support Colorado of Future Farmers of America and 4-H Program. Additional funds raised will be returned directly to the Eastern Plains of Colorado. Details on the route and schedules are available online at http://www.pedaltheplains.com.