Point6, the maker of merino wool socks, announced Jim Holleman as the company’s North American director of sales, effective immediately. Past positions include director of sales, west at Raleigh America, as well as director of sales at Look Cycle USA.
 
As Point6 continues to expand market share in the performance merino wool category, Holleman will lead the brand’s domestic sales force and retailer base. Holleman brings over 25-years of sales leadership and a proven track record for driving growth with leading outdoor and cycling brands, including Salomon, LOOK Cycle and Raleigh.
 
“Jim is a highly accomplished sales professional and a welcome addition to our growing team,” explains Peter Duke, Point6 CEO. “He will be a key player in supporting the needs of our retail partners and mentoring our sales team to ensure a higher level of customer service.”
 
The move by Point6 to add a dedicated domestic sales director signals the company’s continued commitment to its retailers, while expanding sales potential in new markets. Point6 has experienced rapid growth since the company’s inception in 2008, and Holleman will be instrumental in taking the brand to new heights. 
 
Holleman will direct and manage the brand’s rep force by providing insight, training and support to better serve the needs of existing and prospective retailers.
 
“This is an exciting time to join the team at Point6,” notes Holleman. “Their passion for merino wool and industry expertise is unrivaled in the snow sports, outdoor and active fitness markets, and there is incredible potential for success.”