Point6, makers of premium merino wool socks, welcomed new sales agencies to bolster the brand’s presence in the Northeast and North Central territories.

New England based Pursuit Sales will represent Point6 serving outdoor and specialty dealers throughout the Northeast. Pursuit Sales has extensive experience representing premium outdoor brands and product lines. Based in De Pere, WI, Pete Zeller will represent Point6 in the North Central territories, along with other leading snow sports brands, Salomon Alpine and Nordic categories.

Both groups have earned solid reputations providing outstanding sales, service and unsurpassed technical product knowledge for dealers and brands in the ski and outdoor industries. Each territory represents major areas of growth and opportunity for Point6.

“We’re excited to welcome these qualified, seasoned sales professionals to our team,” notes Jim Holleman, Director of Sales North America with Point6. “As Point6 continues to gain momentum in the outdoor and snow sports markets, both groups will be crucial in supporting our dealers while developing new business and executing growth initiatives in these vital markets.”