POC, the Swedish protection brand, has promoted Connal Grisley to lead the U.S. sales. Previously, Grisley served as the company’s regional sales manager for Canada, the Pacific Northwest and New England.
The company reported in a media release that the “change will allow POC to put even more focus and energy into growing its brand and presence in the U.S.”
POC’s NA Sales Director, Chase Crane, said, “The U.S. market has been a fundamental part of our global success, and we want to keep the momentum going. Our objective in updating our current organization is to get even closer to the market, to play an even more significant role in supporting our retail partners and our consumers.”
With Grisley’s deep experience, POC noted it “will build on the high-quality service that U.S. retailers, digital and physical, have come to appreciate and expect.”
“Ever since POC entered the North American market, we have been overwhelmed with how cycling and snow sports enthusiasts here have embraced POC’s innovation and our mission to improve safety,” Grisely said. “Our unique position in the U.S. is thanks to a wonderful team in Park City and across all the states. They are tireless in their efforts to support our retail partners, and I am very excited for what is to come.”
Connal will oversee a dedicated team of U.S. sales reps and agents, effective immediately. With the transition, the Canadian market will be managed directly by Crane, ensuring continued support of that “critical market.”
Images courtesy POC
