Play It Again Sports and USA Hockey announced the signing of an agreement, which will see Play It Again remain the Official Retail Program Partner and Official Ice Hockey Skate and Equipment Retailer for USA Hockey.

The agreement represents an extension of Play It Again Sports’ current relationship with USA Hockey, a partnership between the organizations that began in 1998.

The announcement was made by Mike Bertsch, senior director of corporate affairs and fundraising for USA Hockey, and Mike Bush, marketing manager for Play It Again Sports.

“It’s been a great relationship with Play It Again Sports because of its extraordinary efforts to reach our grassroots programs in a beneficial manner for everyone involved,” said Bertsch. “We’re excited that they’re creative in developing fundraising initiatives, and their leadership demonstrates true understanding of kids and our game.”

“We continue to be very pleased with our partnership with USA Hockey,” said Bush. “The alignment with USA Hockey gives us the ability to reach more kids, and hopefully we’ll be able to get more kids excited about the game of hockey and get them playing the game for less.”