Planet Fitness has signed three new area development agreements with Ian McClure of Gulf Coast Hotel Management that are expected to expand the Planet Fitness brand along the west coast of Florida.
McClure, shown right, reportedly brings extensive experience in multi-unit real estate development, operations and asset management to the Planet Fitness franchise system. He is the current CEO of Dallas-based Gulf Coast Hotel Management, where he is developing over 30 extended stay properties across Texas, Florida and Colorado. He also oversees real estate development companies with assets in 14 states. Prior to his work in hospitality, McClure worked in retail and multifamily real estate development.
“Planet Fitness is a clear industry leader with a proven model to make fitness more accessible, and I’m eager to partner with the system as a new franchisee,” McClure commented. “Having developed assets across the hospitality, retail, and multifamily sectors, I have been impressed by the strength of the Planet Fitness brand and I’m excited to bring it to more communities across Florida.”
Chip Ohlsson, chief development officer, Planet Fitness, welcomed McClure and Gulf Coast Hotel Management to the Planet Fitness franchise community, offering, “Their extensive operating and hospitality experience makes them a strong addition to our franchise system and underscores the confidence operators have in the Planet Fitness brand, and the meaningful growth opportunities ahead. We look forward to working together to broaden access to Planet Fitness’ affordable, high-value health and fitness offerings in Florida.”
Globally, Planet Fitness has rooughly “21.5 million members and over 2,900 clubs across the United States, Canada, Panama, Mexico, Australia, and Spain as of June 30, 2026.”
Image courtesy Planet Fitness
