Pinarello has opened a Bottega store in New York City’s SoHo neighborhood, marking the bike brand’s fourth global flagship and first outside of Europe.
The store offers Pinarello’s full range of bikes, a bike fitting and sizing area, workshop, and consultation space for Pinarello’s premium MyWay configurator, where customers can customize new bikes. The store also carries Q36.5 cycling apparel and footwear, Amacx sports nutrition, and Partington carbon wheels.
Fausto Pinarello, president, Pinarello, said, “We are very excited to launch our newest flagship store in New York. For us, a Bottega is more than just a store; it is a space where cyclists can truly immerse themselves in our bikes, products and services, and experience the artistry that goes into every frame. We want every visitor to feel special the moment they step through the door, and make it a regular point of call every time they visit this incredible, iconic city.”
Pinarello’s other three stores are located in London, England; Zurich, Switzerland; and Villorba, Treviso, Italy.
Image courtesy Pinarello
