Jill Thomas, PGA Superstore’s SVP and chief marketing officer of retail and e-commerce for the last six years, has joined the fast-casual restaurant chain Chicken Salad Chick as chief marketing officer.
Thomas has served at the PGA Superstore since January 2020, leading fan engagement, lifecycle marketing and digital commerce initiatives, “driving measurable gains in loyalty, lifetime value, and omnichannel performance.”
Thomas also served as governor of the Atlanta Drive Golf Club in the TGL League.
Prior to the PGA Tour Superstore, Thomas held senior marketing leadership roles at Edible Brands, Cinnabon, Bloomin’ Brands, Yum! Brands, Disney Parks & Resorts, and Publix Super Markets.
In her new role at Chicken Salad Chick, Thomas will lead brand and marketing, oversee national consumer marketing, digital and loyalty strategy, menu innovation support, and guest experience initiatives.
“While my background spans both retail and restaurant businesses, coming from my most recent role outside the traditional restaurant path allows me to apply a fresh perspective to Chicken Salad Chick and bring ideas and capabilities that have been evolving quickly in other consumer industries,” said Thomas.
“Jill’s ability to connect data-driven strategy with meaningful guest experiences makes her an exceptional addition to our leadership team,” said Scott Deviney, president and CEO of Chicken Salad Chick. “As we continue to scale the brand, her background across restaurants, retail and e-commerce paired with her passion for building high-performing teams will help accelerate our growth and deepen engagement with both guests and franchise owners.”
