PGA Tour Superstore has entered into a new lease for a 30,000-square-foot store in Northbrook, IL, to serve the North Shore and the greater Chicago region.
The location is at 1072 Willow Road in the Willow Festival Shopping Center, a short drive from area courses, including Deerfield Golf Club and the Glen Club.
The store is expected to open in fall 2026 and will feature eight Trackman-powered simulators to support fittings, instruction, and practice areas, complemented by an 850-square-foot indoor putting green. In addition, a simulator showroom will house over a dozen launch monitors and simulator systems.
“We’re thrilled to bring PGA Tour Superstore to Northbrook, a community that truly embodies the spirit of the game,” said Troy Rice, CEO of PGA Tour Superstore. “The North Shore is home to some of the most passionate golfers in the country, and we’re excited to create a destination where players of all skill levels, from scratch golfers to beginners and weekend warriors, can find the largest and latest selection of gear, improve their game and connect with others who share their love for golf.”
PGA Superstore operates 77 stores, including five in Illinois: Schaumburg, Downers Grove, Vernon Hills, Lincoln Park, and Orland Park.
Under Rice’s leadership, the retailer has set a goal to expand to more than 100 locations over the next two years, maintaining its strategy of 10 percent annual growth through new store openings.
Recent expansion includes first-time entries into markets in Detroit, Kansas City, and Nashville, with new states added in 2025, including Connecticut and Missouri.
Image courtesy PGA Tour Superstore
