Johnston & Murphy, a division of Genesco, signed Peyton Manning as the face for the Tennessee-based lifestyle brand. Manning appears in the brand’s latest marketing campaign wearing J&M’s current collection of footwear and apparel while taking a tongue-in-cheek approach to the Hall of Famer’s fashion game.
“We are honored to announce Peyton Manning as our brand ambassador,” said Danny Ewoldsen, president of Johnston & Murphy. “Peyton has worn Johnston & Murphy for many years, and this partnership is a nod to our shared values of authenticity, quality and confidence. We admire Peyton’s ability to always perform at the highest level and believe he is someone who will inspire our customers.”
The campaign highlights Peyton’s approach to fashion along two storylines. The first, titled “Fashion Fumbles,” Manning revisits some of his more interesting wardrobe choices over the years, “the kind every guy has made,” and now, dressed head-to-toe in Johnston & Murphy, “all his fashion decisions are good ones.” The second, “Wall of Game,” takes a fun approach to presenting Johnston & Murphy footwear and apparel as “if they are Hall of Fame artifacts in Peyton’s permanent collection.”
“I’m very excited to officially partner with Johnston & Murphy,” said Manning. “J&M combines comfort and practicality with timeless and approachable looks, which is a seamless fit for my day-to-day style. Teaming up with them really feels like a perfect match.”
The campaign introduces Johnston & Murphy’s Fall 2025 collection. At the heart of the campaign are a mix of classic silhouettes, including dress and casual athletic styles, such as performance blazers, quarter-zip pullovers, and outerwear.
The announcement of Peyton Manning as Johnston & Murphy’s brand ambassador comes as the legacy brand celebrates its 175th anniversary. Timed with the campaign, the Johnston & Murphy XC+ Extreme Comfort footwear collection is launching, featuring proprietary comfort technology and waterproof construction.
Johnston & Murphy is marketing the Peyton Manning campaign through its 127 retail and factory doors, as well as its 25 airport locations. The media launch will air on cable TV, including ESPN, as well as digital and connected TV placements on Meta and YouTube.
Image courtesy Johnston & Murphy
