Peter Millar hired Todd Martin as president of the company’s golf division. Martin joined the company on Jan. 4, and reports to CEO Scott Mahoney.

Martin will be responsible for all of Peter Millar’s golf sales efforts and strategic partnerships, bringing with him more than 15 years of focused experience in the golf channel. Martin was one of the founding team members that launched Fairway & Greene in 1994. He was vice president of sales & marketing, and named president in 2006, a position he held until late 2009.

“Our vision of Peter Millar has always been to provide our customers with exceptional product, quality and design to fit an elegant lifestyle at accessible price points,” said Peter Millar Founder Chris Knott. “We are honored to have Todd join our team and be a part of our evolving brand. No question, he will help to build our team and service our customers at the highest level.”

The company’s brand names include Peter Millar, Peter Millar Tailored Clothing, Peter Millar Dress Furnishings and Tweed Peacock.